An AI agent trained to convert buyers and sellers like your best closer — answering every lead in seconds, booking appointments around the clock, and working your database across text, email, and social. The exclusive CRM hub for every CoFounders agent.
30-day free trial on the CRM plan · No long-term contracts · Cancel anytime
Plugs into the tools you already run
One engine
Solo, team, or brokerage — the same engine works your leads, your way.
Never miss another lead. Your AI replies, qualifies, and books showings while you're with clients — so your pipeline keeps moving when you can't.
Route every new lead to the right agent in seconds, keep every pipeline warm with automated follow-up, and see team-wide activity and appointments in one place.
Roll the platform out to your whole roster under your own brand, then track speed-to-lead and production across the organization — leverage without the overhead.
Members only
The CoFounders AI hub isn't sold on the open market — it's built exclusively for our agents, and it's the command center they run their entire business from. For agents weighing their next move, it's one more reason the best ones choose CoFounders.
Pricing
Start self-serve on any plan below. Want leads delivered too? The Producer tier includes them.
Stop leads from slipping.
30-day free trial
Start free trialAdd the AI that texts back.
No setup fee · Any CRM integration included
We bring the leads. You close.
Leads + follow-up, fully managed
Get StartedNo long-term contracts · Cancel anytime · Switch billing any time
The number everyone asks about
One execution = one message your AI agent sends. That's the whole definition. It has nothing to do with how many contacts sit in your database.
What 1,000 looks like in practice: a typical lead takes 4–6 messages from your agent to reach a booked appointment. So 1,000 executions is roughly 150–200 leads worked all the way through in a month.
Import 12,000 contacts tomorrow and it costs you nothing. You only spend an execution when your agent actually opens its mouth.
No — and this is the most common misread of the number.
Executions count messages sent, not contacts stored. Your database costs nothing to hold. Loading it in uses zero.
Reactivation is dripped, not blasted. We work old databases in controlled daily batches at a pace you set. A 1,000-contact reactivation runs over weeks, not one afternoon. That pacing is also what keeps your number out of carrier filtering and inside quiet-hour rules — blasting 1,000 texts at once is how agents get their number flagged.
Dead contacts stop costing you. After a set number of unanswered attempts, the agent permanently stops on that contact. It doesn't re-text a cold lead every month forever.
So your database is a one-time project. Your ongoing monthly usage is new leads plus live conversations — which is why most agents settle in well under 1,000 after the initial push.
Your agent keeps running. We don't shut it off mid-conversation, and we don't auto-charge or auto-upgrade you.
We email you as your usage climbs so there are no surprises. If the higher volume is your new normal, the 3,000/mo step-up is there when you want it — and nothing changes on your account until you say so.
No. Standard connects to Follow Up Boss, GoHighLevel, Lofty, BoldTrail, Real Geeks and Jungo/Salesforce at no extra cost — the integration is included.
That said, the Starling CRM is included free with Standard, and a few things only work there — social DMs being the big one. Most agents who try it move over within the first couple of months.
Text messaging on every plan and every CRM — that's the core of it.
TikTok, Instagram and Facebook DMs on the Starling CRM only, since those channels route through our inbox.
The agent does not send or answer email. Email lives in your CRM inbox for you to handle — we'd rather tell you that up front than have you find out in month two.
Under 60 seconds, around the clock, in English or Spanish.
Across 4,759 leads and 45,800+ messages, 43.5% of leads replied within five minutes of the agent reaching out. Two-thirds of leads arrive between noon and midnight — the window most agents aren't answering.
The platform
The systems CoFounders teaches — running automatically, every hour you can't.
Every new lead gets a real reply in seconds — the single biggest driver of who actually books.
The AI offers real times from your calendar, confirms, and sends reminders — no back-and-forth.
Old leads and your sphere get worked automatically — turning a cold list into booked conversations.
Trained on your scripts and voice across SMS, email, and social — and fluent in English and Spanish.
Speed-to-lead, appointments set, and pipeline movement — for you or across your whole team.
Runs under the CoFounders brand for your whole roster — same engine, your name on it.
Agent training
The CoFounders training calendar — daily sales role play, conversion mastery, and done-with-you systems. To join any live session, email michelle.wilson@exprealty.com.
Live status · your timezone · one-click join links
with Chad Cooley
Your daily sales gym — master lead-gen conversations, handle objections, and build the systems and confidence to push production through the roof. It translates straight into listings, buyers, and database.
with Blake Gleiberman
Show up three hours a day and get everything you want. An open dial session to call every lead source alongside your peers. Accountability equals execution.
with Michelle Wilson & Chad Cooley
Michelle and Chad personally help you build a roadmap and align the resources to support your business — set aside every morning. Bring your questions any day.
with Michelle Wilson & Chad Cooley
For agents leveraging the platform to build passive income and help other agents. Learn the exact system to duplicate the process, with live agent-attraction role play and objection handling.
with James Hemphill
New to real estate? Our top mentor covers the ins and outs of the industry, introduces key vendors and partners, and works through live scenarios and questions together.
with Michelle Wilson & Chad Cooley
Each week we read the market and the buyer and seller conversations that move business forward, with systems to apply immediately. Twice a month, mega agents share their exact scripts and blueprints.
with Michelle Wilson
You've joined one of the largest companies in the country. This three-part series gets you operational fast — what you need, where to find it, and the tech that makes you money now. Plug in for three weeks to launch.
Join the Zoomwith Chris Hardee
Learn to list like a super producer. Master the structure, skills, pricing strategy, and close to convert 80%+ of the appointments you go on. There are levels to this game.
with James Hemphill
A second weekly session for newer agents — industry fundamentals, vendor and partner introductions, and live scenario navigation so you learn together.
with Michelle Wilson
A live attraction webinar for the whole network, showcasing the eXp Realty opportunity and the exclusive benefits of partnering with CoFounders. Invite guest agents — your agent-attraction tool.
with Andrew Becker
Systems and processes expert Andrew Becker walks you through setting up, organizing, and optimizing your business to grow, scale, increase profit, and buy back your time.
Built on a One Mission Mindset
Done-for-you staffing
We've worked with hundreds of agents, teams, and broker-owners to scale production and profitability — and we've personally run high-transaction businesses leveraging virtual assistants and ISAs. We help you source talent directly at cost, build out all your SOPs, and create real leverage in your business and your life.
Meet the founders
CoFounders was built by agents who scaled their own businesses — and now get hands-on with yours, every single week.
Co-Founder · Growth & Systems Coach
Michelle built CoFounders on a simple conviction — agents deserve a real path to growth and freedom, not a career spent building someone else's asset. She leads with one question: where are you stuck, and what will get you unstuck?
From brand-new agents to broker-owners, she works with people directly — often week over week — putting the coaching, systems, and accountability in place that move them to the next level. Hands-on, personal, and built to get results you can repeat.
Co-Founder · Sales & Conversion Coach
Doing the work but not seeing the results? That's the gap Chad closes. One of the most sought-after prospecting and conversion coaches in the business, he leads the Breakfast Club — CoFounders' daily sales gym where agents drill the exact conversations that turn effort into booked appointments and signed contracts.
His method is a clear path and a proven formula to create and convert business on demand — whether you're becoming a master listing agent, scaling your sphere, or generating new leads. Show up, get daily adjustments, and watch your appointments set and deals closed climb week over week.
Join the CoFounders agents turning leads into booked appointments — automatically, around the clock.