Starling AI

Carrier compliance · A2P 10DLC

Register your business to text legally

U.S. mobile carriers require every business that texts from a 10-digit number to register who they are and how their contacts agreed to hear from them. This form gives us what we need to register your brand and messaging campaign with the carriers — so your texts keep delivering instead of getting filtered.

≈ 10 minutes Have ready: EIN · website URL · privacy policy link
01

Business identity

Exactly as registered with the IRS — carriers reject mismatches.

No website? We've got you. Starling can build a compliance-ready website for your business on your Starling CRM — your own domain, real business pages, a privacy policy with the required SMS clause, and a lead form that captures consent with timestamps straight into your CRM. Carriers expect a live website that matches your business before they approve texting, so we'll complete your registration as soon as it's up. This is an additional one-time service — we'll send your quote before any work begins.

02

Message contents

Two quick checkboxes — we write your carrier-ready campaign description and sample messages for you.

Links must use your own branded domain. Public shorteners like bit.ly get carrier-filtered.
03

Lead sources & consent

Where your contacts come from, and how they said yes to texts. This is the part that protects you.

Where do your leads and contacts come from? *
Purchased, rented, or scraped lists can't be texted through Starling. Carriers treat them as spam and suspend campaigns, and the TCPA allows $500–$1,500 in damages per text. Contacts from these lists stay excluded until they opt in to hear from your business directly.
Portal leads (Zillow, Realtor.com): confirm the portal's consent language covers texts from your business — not just from the portal.
Since we're building your website, we'll create your opt-in page and privacy policy (with the required SMS clause) as part of it — and your Starling lead form becomes your documented, timestamped consent capture going forward.
Text messaging opt-in data and consent (including phone numbers collected for SMS purposes) will not be shared with or sold to third parties or affiliates for marketing or promotional purposes.
Carriers now reject campaigns whose privacy policy is missing this sentence. Paste it in if you don't have it.
No problem — but outbound texting only activates for contacts with proof of consent. We'll help you set up capture going forward and segment out anything undocumented.
04

Legal attestations

Read each one — you're certifying these on behalf of your business. All are required.

05

Electronic signature

Signed by the authorized representative named above.

✓

Submitted for review

Here's what happens next:

  1. We review your submission — usually within 1 business day. We'll email you if anything needs a fix.
  2. We send your website quote — once you approve it, we build your site on your Starling CRM. Carrier registration starts the moment it's live.
  3. We register your brand and campaign with the carriers through Twilio and The Campaign Registry.
  4. Carriers approve — typically 1–7 business days; campaign vetting can occasionally take longer.
  5. Your number goes live and Starling starts engaging your leads.
Keep collecting and retaining proof of consent for every contact — you've certified you can produce it on request.