Every lead answered.
Every conversation qualified.
Starling AI is the multi-tenant, AI-driven CRM platform that engages new leads in seconds, books appointments around the clock, and scales your follow-up across SMS, email, and social — without adding headcount.
30-day free trial on the CRM plan · No long-term contracts · Cancel anytime
+64%
More appointments booked
<60s
Median first response
4×
Native CRM integrations
Maria Gonzalez
Hot Lead Zillow6:42 PM
Starling AI · auto-replied in 38s
Starling is handling this conversation…
Bilingual by default
Your leads text in Spanish? So does your AI.
Carlos Reyna
Hot Lead Realtor.com7:15 PM
Starling AI · respondió en 42s
Plugs straight into your stack
Native two-way sync — leads, notes, stages, and appointments flow in both directions. No middleware. No duct tape.
Solutions
One engine. Every side of the deal.
Whether you run solo, lead a team, or fund the deals — Starling AI molds itself to how you actually work.
Solo Agents
Your 24/7 inside sales assistant. Starling answers every inquiry, qualifies budget and timeline, and books showings straight onto your calendar — even while you're in a closing.
Never lose a lead to a slow reply →
Teams & Brokerages
Round-robin routing, shared pipelines, and per-agent permission controls. Every conversation is logged, scored, and assigned — so your team works leads, not spreadsheets.
Scale follow-up without scaling payroll →
Lenders & Partners
Co-branded follow-up, automated pre-approval handoffs, and credit-ready nurture tracks. Stay in the conversation from first text to clear-to-close.
Turn referral partners into pipelines →
Plans & Pricing
Choose your pricing plan.
Start with the CRM free for 30 days — add AI firepower when you're ready. Cancel anytime. Your data stays yours.
CRM Only
30-Day Free TrialThe full Starling CRM — no AI executions. Get your database moved in and humming.
Free for 30 days, then $50/mo.
Start Free Trial Pay annually 2 months free- Full CRM — contacts, pipelines & smart lists
- Unified inbox — SMS, email & social
- Calendar & appointment booking
- Import from Follow Up Boss
- Mobile app access
- Email support
Starling AI Standard
Seamless AI follow-up for solo agents ready to stop chasing leads by hand.
- Everything in CRM Only, plus:
- 1,000 AI executions / month
- AI lead qualification over SMS
- Speed-to-lead under 60 seconds, 24/7
- Bilingual AI — English & Spanish
- Automated appointment booking
- Lead scoring & CRM sync
Starling AI Core
5x the AI firepower for teams running serious lead volume.
No onboarding fee.
Get Started — Monthly Pay annually 2 months free- Everything in Standard, plus:
- Connect any 3rd-party CRM — integration included, no setup fee
- 3,000 AI executions / month
- Multi-channel — SMS, email & social DMs
- Custom AI scripts, tone & objections
- Nurture & re-engagement campaigns
- Lender handoffs & routing
- Priority support
Starling AI Producer
Qualified leads delivered straight to your pipeline. Starling handles the hustle — you stay focused on closing.
Leads + follow-up, fully managed.
Get Started — Monthly Pay annually 2 months free- Everything in Core, plus:
- Connect any 3rd-party CRM — integration included, no setup fee
- Qualified leads delivered to your pipeline
- 3,000 automated AI follow-ups / month
- Done-for-you lead generation
- Dedicated success manager
Not sure which plan fits? Book a 30-minute demo →
Why teams switch
Built for speed. Designed for scale.
Everything below ships on day one — not on a roadmap.
Speed-to-Lead, Solved
Every inquiry gets a personalized response in under 60 seconds — nights, weekends, and holidays included. The lead that used to go cold now goes on your calendar.
Seamless Database Migration
Moving from Follow Up Boss? We migrate your people, tags, stages, notes, and smart lists white-glove. Nothing lost, nothing re-typed, no downtime.
Multi-Channel Follow-Up
SMS, email, and social DMs in one unified thread. Starling meets the lead wherever they raised their hand — and keeps the whole conversation in one place.
Bilingual by Default
Starling detects the lead's language and responds in fluent English or Spanish automatically — no flags to set, no scripts to duplicate. Serve every buyer in their language.
AI Qualification That Syncs
Budget, timeline, pre-approval status, and motivation — extracted from the conversation and written straight to your CRM fields, stages, and smart lists. No copy-paste.
A Layout That Just Makes Sense
Smart lists on the left, pipeline up top, conversations in the middle. If your team knows Follow Up Boss, they already know Starling — zero retraining required.
Proof, not promises
What agents are seeing.
“The AI agent actually went to work on one of our clients yesterday — and she may be writing a deal today because of it.”
Andre
Starling AI client
Stop chasing leads. Start closing them.
Your next client is texting an agent right now. Make sure the one who answers in 60 seconds is you.
30-day free trial on the CRM plan · No long-term contracts · White-glove onboarding