Every lead answered.
Every conversation qualified.
Starling AI is the multi-tenant, AI-driven CRM platform that engages new leads in seconds, books appointments around the clock, and scales your follow-up across SMS, email, and social — without adding headcount.
30-day free trial on the CRM plan · No long-term contracts · Cancel anytime
+64%
More appointments booked
<60s
Median first response
4×
Native CRM integrations
Maria Gonzalez
Hot Lead Zillow6:42 PM
Starling AI · auto-replied in 38s
Starling is handling this conversation…
Bilingual by default
Your leads text in Spanish? So does your AI.
Carlos Reyna
Hot Lead Realtor.com7:15 PM
Starling AI · respondió en 42s
Plugs straight into your stack
Native two-way sync — leads, notes, stages, and appointments flow in both directions. No middleware. No duct tape.
Solutions
One engine. Every side of the deal.
Whether you run solo, lead a team, or fund the deals — Starling AI molds itself to how you actually work.
Solo Agents
Your 24/7 inside sales assistant. Starling answers every inquiry, qualifies budget and timeline, and books showings straight onto your calendar — even while you're in a closing.
Never lose a lead to a slow reply →
Teams & Brokerages
Round-robin routing, shared pipelines, and per-agent permission controls. Every conversation is logged, scored, and assigned — so your team works leads, not spreadsheets.
Scale follow-up without scaling payroll →
Lenders & Partners
Co-branded follow-up, automated pre-approval handoffs, and credit-ready nurture tracks. Stay in the conversation from first text to clear-to-close.
Turn referral partners into pipelines →
Plans & Pricing
Choose your pricing plan.
Start with the CRM free for 30 days — add AI firepower when you're ready. Cancel anytime. Your data stays yours.
CRM Only
30-Day Free TrialThe full Starling CRM — no AI executions. Get your database moved in and humming.
Free for 30 days, then $50/mo.
Start Free Trial- Full CRM — contacts, pipelines & smart lists
- Unified inbox — SMS, email & social
- Calendar & appointment booking
- Import from Follow Up Boss
- Mobile app access
- Email support
Starling AI Standard
Your AI agent works every lead — new ones in 60 seconds, old ones you never called back.
- Everything in CRM Only, plus:
- 1,000 AI executions / monthMessages your agent sends — not contacts stored. Roughly 150–200 leads worked end to end.
- AI lead qualification over SMS
- Speed-to-lead under 60 seconds, 24/7
- Bilingual AI — English & Spanish
- Automated appointment booking
- Database reactivation & nurture campaigns
- Custom AI scripts, tone & objection handling
- Lender handoffs & routing
- Social DMs — TikTok, Instagram & FacebookStarling CRM
- Lead scoring & CRM sync
Starling AI Producer
We bring the leads and work them. You take the appointments and close.
Leads + follow-up, fully managed.
- Everything in Standard, plus:
- Connect any 3rd-party CRM — integration included
- Qualified leads delivered to your pipeline
- 1,000 AI executions / monthMessages your agent sends — not contacts stored. Roughly 150–200 leads worked end to end.
- Done-for-you lead generation
- You keep 100% of your commissionNo splits, no referral fees
- Priority support
- Dedicated success manager
Not sure which plan fits? Book a 30-minute demo →
The number everyone asks about
What's an execution?
One execution = one message your AI agent sends. That's the whole definition. It has nothing to do with how many contacts sit in your database.
Uses an execution
- A text your agent sends a lead
- A follow-up in a nurture sequence
- An answer to a lead's question
- A social DM your agent sends
Doesn't use one
- Contacts sitting in your CRM
- Replies coming in from leads
- Texts you send yourself
- Leads the agent has stopped working
What 1,000 looks like in practice: a typical lead takes 4–6 messages from your agent to reach a booked appointment. So 1,000 executions is roughly 150–200 leads worked all the way through in a month.
Import 12,000 contacts tomorrow and it costs you nothing. You only spend an execution when your agent actually opens its mouth.
Questions agents actually ask
I have 1,000 contacts in my CRM. Won't the AI burn all 1,000 executions on day one?+
No — and this is the most common misread of the number.
Executions count messages sent, not contacts stored. Your database costs nothing to hold. Loading it in uses zero.
Reactivation is dripped, not blasted. We work old databases in controlled daily batches at a pace you set. A 1,000-contact reactivation runs over weeks, not one afternoon. That pacing is also what keeps your number out of carrier filtering and inside quiet-hour rules — blasting 1,000 texts at once is how agents get their number flagged.
Dead contacts stop costing you. After a set number of unanswered attempts, the agent permanently stops on that contact. It doesn't re-text a cold lead every month forever.
So your database is a one-time project. Your ongoing monthly usage is new leads plus live conversations — which is why most agents settle in well under 1,000 after the initial push.
What happens if I do go over 1,000?+
Your agent keeps running. We don't shut it off mid-conversation, and we don't auto-charge or auto-upgrade you.
We email you as your usage climbs so there are no surprises. If the higher volume is your new normal, the 3,000/mo step-up is there when you want it — and nothing changes on your account until you say so.
Do I have to switch off my current CRM?+
No. Standard connects to Follow Up Boss, GoHighLevel, Lofty, BoldTrail, Real Geeks and Jungo/Salesforce at no extra cost — the integration is included.
That said, the Starling CRM is included free with Standard, and a few things only work there — social DMs being the big one. Most agents who try it move over within the first couple of months.
What channels does the AI agent actually work?+
Text messaging on every plan and every CRM — that's the core of it.
TikTok, Instagram and Facebook DMs on the Starling CRM only, since those channels route through our inbox.
The agent does not send or answer email. Email lives in your CRM inbox for you to handle — we'd rather tell you that up front than have you find out in month two.
How fast does it reply to a new lead?+
Under 60 seconds, around the clock, in English or Spanish.
Across 4,759 leads and 45,800+ messages, 43.5% of leads replied within five minutes of the agent reaching out. Two-thirds of leads arrive between noon and midnight — the window most agents aren't answering.
Why teams switch
Built for speed. Designed for scale.
Everything below ships on day one — not on a roadmap.
Speed-to-Lead, Solved
Every inquiry gets a personalized response in under 60 seconds — nights, weekends, and holidays included. The lead that used to go cold now goes on your calendar.
Seamless Database Migration
Moving from Follow Up Boss? We migrate your people, tags, stages, notes, and smart lists white-glove. Nothing lost, nothing re-typed, no downtime.
Multi-Channel Follow-Up
SMS, email, and social DMs in one unified thread. Starling meets the lead wherever they raised their hand — and keeps the whole conversation in one place.
Bilingual by Default
Starling detects the lead's language and responds in fluent English or Spanish automatically — no flags to set, no scripts to duplicate. Serve every buyer in their language.
AI Qualification That Syncs
Budget, timeline, pre-approval status, and motivation — extracted from the conversation and written straight to your CRM fields, stages, and smart lists. No copy-paste.
A Layout That Just Makes Sense
Smart lists on the left, pipeline up top, conversations in the middle. If your team knows Follow Up Boss, they already know Starling — zero retraining required.
Proof, not promises
What agents are seeing.
“The AI agent actually went to work on one of our clients yesterday — and she may be writing a deal today because of it.”
Andre
Starling AI client
Stop chasing leads. Start closing them.
Your next client is texting an agent right now. Make sure the one who answers in 60 seconds is you.
30-day free trial on the CRM plan · No long-term contracts · White-glove onboarding